Free Tool · Email Marketing
Email List
Revenue Calculator
Discover how much your email list is actually worth — and how much you're leaving on the table compared to what a well-managed list of your size generates.
€1–€5 revenue per subscriber/month (well-managed lists)
20–45% open rate benchmark for e-commerce
Email drives 20–35% of total e-commerce revenue
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Your email list metrics
Use your last 30 days — or best estimates
Avg SMB list: 500–10,000
subscribers
Avg e-commerce: 4–8/month
E-commerce avg: 20–35%
%
E-commerce avg: 2–4%
%
Avg: 1–3% of clicks
%
Your current AOV
€
List health score
Overall list health
Good
Based on your open rate and CTR vs industry benchmarks
—
Opens per campaign
—
Clicks per campaign
—
Orders per campaign
€—
Revenue per campaign
ℹ️
Revenue estimates use Klaviyo industry benchmarks for e-commerce email. RPL (revenue per lead) benchmarks based on published data from Klaviyo, Omnisend, and Campaign Monitor. See our methodology →
Your estimated monthly email revenue
€0
— orders/mo × €65 AOV
Your list vs its full potential
📊
Your current revenue
Based on your metrics above
€0
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Potential (top 25% lists)
€1 RPL · same list size
€0
💡
Untapped monthly opportunity
What better tooling could unlock
€0
Your Revenue per Lead (RPL)
vs €1–€5 benchmark for well-managed lists
€0.00
Quick wins to improve these numbers
⚡
Abandoned cart flow — typically recovers 3–8% of lost carts automatically. Zero ongoing work after setup.
👋
Welcome sequence — highest open rates of any email type. 3-email onboarding series increases first-purchase rate by 15–30%.
🔄
Win-back flow — re-engages inactive subscribers before you lose them permanently. Typically recovers 3–5% of dormant contacts.
KL
Recommended for your list size
Klaviyo
Best revenue attribution per email and per flow. You'll see exactly which campaigns are generating your revenue — and optimise accordingly.
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